NPEW 2026 Intelligence Brief: Strategies for Maximizing ROI

Natural Products Expo West (NPEW) is the leading trade show for natural, organic, and healthy products. With thousands of buyers, retailers, and innovators in attendance, it represents one of the most important opportunities of the year to showcase your brand and build meaningful industry connections.

Exhibiting at trade shows requires careful planning. Costs can escalate quickly without the right strategy, and opportunities can be missed if exhibitors approach the show without preparation. This intelligence brief highlights practical ways to maximize your ROI at NPEW 2026 as well as common pitfalls that can limit results.

Plan Early to Secure Value

Meeting advance deadlines is one of the most effective ways to control expenses and strengthen your presence. Early bird discounts for services are always available and must be ordered at least 30 days before the show installation starts.  If you wait too long to place orders like flooring, electrical service, furniture rental, or internet services you may face higher costs upwards of 15-20% more past the incentive date.  And if you wait to order on site, expect 50% increases in cost and limited options for furniture and flooring rentals.

Evaluate Rental and Purchase Options

Determining whether to rent or purchase an exhibit requires careful consideration. Rentals allow for flexibility, eliminate storage fees (if you are storing the booth off-site), and provide opportunities to update your look from show to show. They are also half to one-third the cost of a purchase. 

Purchasing may be appropriate for brands that exhibit frequently, three times or more per year.  It also introduces ongoing costs such as refurbishment, or being stuck with a specific size that may not transition to a bigger or smaller space should you need to change your booth size the following year. Understanding these trade-offs is essential for long-term ROI. Unsure which direction is best for your brand?  Contact us today and we would be happy to help you evaluate the best solution for your investment.

Stand Out from the Crowd

NPEW is a huge show with hundreds of exhibitors. If you have a booth space of 200 square feet or less you’ll want to make sure your brand is not overlooked. Backlit graphics or a looped video on a screen that is 55-65” is one sure way to get eyeballs looking your way. When you can make your presence felt by the size of your booth, using light and motion to draw the eye is a sure way to get an attendee’s attention.

Rely on Turnkey Expertise

Partnering with a professional exhibit house provides measurable advantages. Turnkey services such as, logistics coordination, booth installation, and dismantle, ordering show services such as electrical rental and material handling allow your internal team to remain focused on marketing and relationship-building. Relying on staff to manage these responsibilities may seem cost-effective, but if they don’t have experience with managing trade shows, or are familiar with the rules of the show, it can often result in costly errors, and lost productivity, or chaos during your set up.

Whether you purchase or rent, Xibeo provides customers with logistics support, on site storage, and show form  project management as part of our services.

Know the Venue

Did you know any exhibitor with a booth in Anaheim Convention Center’s North Hall needs to ship to the advanced warehouse? Due to site logistics, and to avoid delays during set up, if your booth space is located in the North hall you will need to ship to the show decorator’s advanced warehouse – be sure to plan accordingly as the cut-off date to arrive at the warehouse is typically a few weeks before the show.

Get the most from your ROI 

NPEW 2026 offers a powerful platform to connect with buyers, launch new products, and grow your brand. By planning early, selecting the right exhibit strategy, and leveraging professional expertise, you can avoid common pitfalls and ensure your investment delivers measurable results.

At Xibeo, we guide brands through every stage of the exhibiting process, combining creative design with efficient execution to help you make the most of your NPEW 2026 presence.

Why Choose Xibeo?

With 25 years of experience, Xibeo helps brands stand out on the trade show floor with solutions designed for impact, efficiency, and ROI.

Our Services Include:

• Custom and Rental Exhibits
  Whether you need a one-of-a-kind build or a flexible rental, our exhibits are designed to showcase your brand with creativity and professionalism. Rentals also reduce long-term costs and provide the flexibility to update your look from show to show.

• Turnkey Project Management
  We handle logistics, shipping, material handling, installation, and dismantle — making sure every detail is covered so your team can focus on building relationships and meeting buyers.

• Modular and Scalable Designs
  Smart, adaptable systems that expand or downsize with ease, ensuring your exhibit fits a variety of booth sizes without needing to start from scratch.

• Graphics and Technology Integration
  Backlit displays, large-format video, and interactive elements that capture attention and keep attendees engaged. Our creative design team ensures your visuals stand out in a crowded hall.

• Onsite Support
  Our experienced staff provides assistance during setup and throughout the show, ensuring your exhibit looks and performs exactly as planned.

Drop us an email or call us for a quick chat to learn more about how we can help make your next show a success!

Phone: (805) 604-4409
Email: sales@xibeo.com